Popular Printing & Decoration Methods for the Promotional Products Industry
What is Pad Printing?
Any way you look at it, Pad Printing is an unlikely imaging process. It borrows a unique amalgamation of features from gravure, screenprinting and rubber stamp printing, yet its most frequent industrial decorating competitor is none of these processes. Instead, Pad Printing most often encroaches on jobs once dominated by Hot Stamping. Even the process itself is somewhat befuddling. If the ink is so attracted by the silicone pad that it leaves the recessed areas of the printing plate, why does it abandon the pad so completely upon touching the substrate? Unlikely as it may be however, this process is finding increasing favour in a host of commercial and industrial applications. Why?
It is adaptable to a variety of shapes and contours on parts with a variation in the surface, yet fine detail and precise copy can be achieved. Four color process is obtained with exact registration. Pad printing is ideal for decorating toys, plastic housewares, and injection molded components. This technology also lends itself to marking electronic components such as resistors, canisters, and connectors. Any part, plastic, ceramic, or metal can be production marked by this process. The equipment can be semi or fully automated, yet remains a low capital expenditure technology.
What is Screen Printing?
Screenprinting, silkscreening, or serigraphy is a printmaking technique that creates a sharp-edged image using a stencil. A screenprint or serigraph is an image created using this technique.
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Choosing Custom Imprinted Promotional Items
With diverse types of customers and potential clients having different likes and dislikes, coming up with a promotional product to match a miscellany of interests can be a daunting task. To produce customized promotional items is a great challenge. If you are afraid to even at least try what works, or better yet do your research in advance, then you are not likely to proceed with how to go about customizing your imprinted promotional items.
In line with your overall marketing efforts, your goal is to come up with promotional products that incorporates god design, functionality and value, hence able to effectively raise brand awareness and to a certain degree, your corporate image and corporate responsibility.
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Increase Brand Recognition With Promotional Products
The economy is in a rough spot right now. Suddenly people are being more careful with their money, and that means that they are more cautious with their purchases. Brand recognition is more important than ever. People want to be sure that the products and companies that they are dealing with are reputable. If they have a well known name and reputation then the perception is that they are a good place to do business with. But how can you achieve that type of market familiarity if your company is new to the marketplace?...
Playing on the Idea with Promotional Products
When thinking of effective promotional products to give away, why not giving the kids a treat? This way you are pleasing Dad and Mom, too. Think of “plays” and “games” and other activities that fascinate kids. Now, you can toy with the idea of putting your brand name in one or two sides of a big dice block, the bubbly kid shouting the brand every time it flips on view – or something like it....
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