

Every year, millions of dollars are spent on promotional products by businesses of every size. The question is…where do those promotional items go?
Have you ever wondered what happened to that ugly fluorescent pink baseball cap that your boss gave you? How many times have you actually ever worn that obnoxious T-shirt that you won on the radio? Where is that pig shaped stress ball that you won at the grocery store? Do you know? Do you really care?
The downfall of getting something for free is that you really don’t care what happens to it. Hundreds of thousands of dollars in promotional items meet the same exact fate every year…..thrown in the garbage. The amount of waste accumulated in a year’s time from unused promotional products will blow your mind. So, why even sell them if they are just going to go to waste?
Advertising will always be a part of any business, so you must expect to receive at least a few of these gifts every year. The problem with this is deciding what in the heck you are going to do with it. The majority of small promotional products (i.e. pens, pencils, rulers, tape measures, etc.) just end up in the garbage. After the ink is used up or the pencil is too small to sharpen, we will just throw them in the nearest trash bin and forget we ever saw them. Rulers and other infrequently used items mostly just end up stuffed in a drawer somewhere in the house.
Is this really the best we can do? One elderly man in Florida thinks that these products deserve to have their day in the spotlight. He has dedicated his life to promotional product “art”. Yep, that’s right! He collects random items that have been stamped with company logos and mottos and turns them into pieces of art. It may not seem like the most practical use of these products, but at least they are not simply getting thrown into the garbage to pollute our already fragile Earth
Is that the only available option for these unwanted products? Far from it! There are local charities that use these leftover or collected items to provide for the less fortunate. Many times you will find that some products will make their way into thrift shops and other second hand stores for mere pennies. Although this was not the original plan the business owner had for these products, he still must take responsibility for his part in adding to the world’s pollution problem.
The problem is evident, but what is the solution? Simply put green products. Many corporations have seen the repetitive cycle that promotional products follow and have sworn to do their part in making it better. If you take into consideration the millions of plastic pens purchased in one year and then think of where they all end up when the ink runs out, it will make your stomach turn.
Promotional products are being made from more biodegradable materials now a days, but we still must stay vigilant in our fight to monitor the amount of waste that they are adding as well.
The Best Promotional Products to Give in Trade Shows
People, the buying public, would troop to trade shows to learn about products and services - and would take notice of exciting, new products launched in the market - but also, not a few in the queue are actually thrilled to participate in taste tests, join contests and redeem prizes, and most of all receive freebies galore. As a matter of fact, these freebies are conveniently placed free for picking. You can not blame people when they are tempted to amass loads of promotional products.
From small promotional items like pens, rulers, key chains and refrigerator magnets to quite cumbersome stuff such as bags, umbrellas and big balloons, free stuffs are sure to bring delight to a trade show visitor. And then people can not seem to get enough of mouse pads, paper weights, coffee mugs and more key rings they hardly can stuff on their tote bag, free also, of course. Never mind if most of the take-homes are a total sell-out, with glaring brands and tacky logos printed on the item, or flawed items - pens that don’t write, mugs that leak and post-its that don’t stick. Indeed, where else but trade shows, the ultimate source of free promotional products.
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Office Supplies Make Great Promotional Products
Office supplies make for great promotional products. Any business looking to spread the word about their product and services should consider handing out the various types of items that can be used for a number of reasons. Having affordable, useful products sporting your name, address, and website is sure to gain you a number of new customers and clients.
Ballpoint pens are perhaps the most beneficial promotional product on the market. They are not very expensive, especially when purchased in bulk. They are an item that is sure to be used, as everyone can never have enough pens in their purse, home, or office. Each time the pen is borrowed from the owner, the person using it will be able to read the label and take note of the company being promoted. This offers free advertising to the company on the pen. They paid for the pen to be given away to one person, but in fact many may become exposed to their information as the pen is passed around.
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Fascinate the Market with Promotional Products
Give it to the fussy buyers to drool over a certain electronic gadget that gives them the option to browse over their phone settings by simply touching and lightly tapping the screen. Indeed, what can fascinate has the makings of a sure hit. Take this keenly observed notion to your marketing efforts by coming up with promotional products that fascinate, and let us see if the buying public will in any way be intrigued by, say, a reversible shirt or a glow-in-the-dark ball cap....